“Is SEO worth the money?” isa question many website owners ponder while struggling to get their website to rank in internet search engines. There is no one-size-fits-all answer to this question but there are some factors that can help you decide whether you need to invest in SEO (search engine optimization) or consider other sources for driving traffic to your website.
The goal of every website is to attract visitors (traffic) that contribute to the business’s growth. And one of the proven ways a website can see such traffic is to rank on the first search engine results page (SERP).
How does a website get to the top of the SERPs? Through a set of practices known as search engine optimization or SEO online marketing techniques.
Typically, SEO is presented with lots of benefits. While all of those benefits are correct, not everything is good about SEO. Any reliable SEO internet marketing services provider will explain the drawbacks of SEO alongside its upsides.
An effective SEO online marketing strategy has the potential of landing your website on page 1. But here’s the catch: no matter how perfect the SEO strategy is, it tests your patience by yielding results gradually over six to twelve months, sometimes even more. And interestingly enough, these results are often not guaranteed.
But, once your website gets to the top, it sits there for a long time, advertising your brand and building your authority with Google. But there’s a downside to this too. One substantial Google algorithm update and your website can lose the rank it had earned after big investments and lots of patience.
Even then, all the websites you see today are there because of SEO. This means, despite all its drawbacks, SEO still has a ranking potential significant enough to attract massive investments across all industries.
Landau Consulting, a New Jersey SEO company, provides consulting in internet marketing and SEO services and has made this infographic describing the pros and cons of SEO to help you make an informed decision about investing in it.