Cleaning the email list regularly is an important element of any successful email marketing plan. It’s usually too late by the time they realize users have a problem with email hygiene; they have already wasted resources and harmed their brand. As a result, proactive email list cleaning is a critical part of any effective email marketing plan.
Here are some crucial reasons for them to clean up their email list right now:
Increase Email Deliverability –
Deliverability is the celebrity of email statistics, receiving all of the glitzy headlines and the highest Google search volume. However, it is deserving of the majority of that focus; a high deliverability rate indicates that they are doing many key things correctly. Their credibility with internet service providers suffers when their deliverability rate declines.
Reduce the Bounce Rate –
The bounce rate is a key indicator of the health of an email list. By deleting the invalid, discontinued, and fraudulent emails that cause the majority of hard bounces, list cleaning keeps their bounce rate low. If their bounce rate exceeds 3 to 5%, it will have an immediate detrimental impact on both deliverability and inboxing rates. Their delivery rates will begin to drop drastically from 8% to 10%.
Find the Inbox –
Just because the deliverability rate appears to be high doesn’t mean they’re safe. Some of those emails will very certainly be routed to junk mail folders if their email hygiene isn’t up to par. Inbox placement rates are influenced by email design best practices, but email list cleaning is also necessary for a successful inboxing strategy.
Protect the reputation –
Undeliverable emails and spam traps can quickly tarnish a sender’s reputation. The internet is similar to high school in that once a user earns a negative reputation, word quickly spreads. They will soon discover that they can’t access the inboxes they seek. Their email sender reputation used to be entirely about server reputation.
Avoid Spam Traps –
Spam traps, also known as honeypots, are legitimate email addresses set up specifically to capture spammers at work. They are like kryptonite for their sender score, and ISPs may block them as a result. To prevent getting tripped up by a known spam trap, the top email verification services keep their databases of known spam traps up to date. No service can guarantee that all spam traps will be removed from its database.
Email Hygiene price starts at $1000.00 per feature, per year on average. There is no free version; however, they do offer a free trial.
What are the risks of failing to clean their email list?
Some firms never prune their email lists because they believe that sending an email to one more person is free, but this is not the case. Damage to their sender reputation through email bounces, unsubscribe, and spam complaints are some of the costs of not using a clean email list. This harm accumulates over time and can impede the capacity to reach the entire subscriber base, including the best and most engaged customers.